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The Rise of Asian Advertising Edited by Won Ho Chang(Professor and Chair, Advertising Department School of Journalism, Uni versity of Missouri), Teddy Spha Palasthira(Visiting Professor, School of Journalism, University of Missouri), Hung Kyu Kim(Professor and Chair, Mass Communication Department, Hankook University of Foreign Studies Mass Communication) |
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1. Asia 2001
2. Japan/Far East of Eden
3. China/Western Symbols Are In
4. Korea/The Korean Miracle
5. Hong Kong/Western Oriented Bourgeoisie
6. Taiwan/Unabashed Materialism
7. Singapore/As Mundane as the Mall
8. Malaysia/Three Languages, One Standard
9. Indonesia/Back to the Beginning the
10. Philippines/Still in the Fifties
11. Thailand/Prolific Anarchy
12. India/Time Stopped Still
13. Vietnam/Just Beginnig
14. The Asia Challenge
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